The Ellipse is a personal triumph for everyone involved in the project. It is the result of the combined devotion and efforts of four distinct teams of developers, architects, designers, and strategists.

Newport Associates


Newport Associates Development Company (NADC) is the developer of the wildly successful Newport community on the Jersey City waterfrontRead More, now the largest mixed-use development in the world. Still growing, the $10 billion complex will contain over 9,000 apartments once completed, in addition to the millions of square feet of office space, retail, and hospitality venues. Stretching over 1.5 miles along the Hudson Riverfront walkway, this triumphant engine of growth is thriving as both a community and a strategic investment.


Design Architect

World-renowned Arquitectonica was founded 38 years ago by Bernardo Fort-Brescia and Laurinda Spear, two of the leading architects of a then emergingRead More new generation. Today their practice spans the globe, with projects in 54 countries on five continents. Arquitectonica has 800 architects, landscape architects, planners, interior designers and industrial designers, in ten studios around the world. Its work is widely recognized through publications and exhibits, and its roster of clients includes leaders of both the public and private sectors.


Executive Architect

Since its New York founding in 1885, HLW has shaped thousands of clients' businesses. With the firm's earliest buildings still in active use todayRead More, HLW has contributed significantly to the history of New York City architecture. The partnership of Architect Cyrus Eidlitz and Structural Engineer Andrew McKenzie, forming Eidlitz & McKenzie, established a tradition of providing business-focused solutions through integrated services. Initial commissions included the Metropolitan Telephone Building and one of the very first skyscrapers, the New York Times Building, on the site renamed Times Square in its honor.

Dark Roast Media

Branding Agency

Established in 2004, Dark Roast Media is a full-service design and development agency. Our agency is our people. To that end, we've assembled an elite Read Moreteam of creative and strategic thinkers with multidisciplinary expertise. We see our account teams as extensions of our clients. We take great pride in providing innovative and at times disruptive ideas; however, most importantly, we listen to our clients and understand their unique business objectives. We believe the best outcomes are often the result of well-guided collaboration. Our guiding philosophy is simple: we promise excellence.